Wednesday, 9 November 2011

La Maison Fontaine Wins Gold at the 11th Absinthiades

La Maison Fontaine Absinthe Wins Gold

11th Annual Absinthiades in Pontarlier, France

The multi-award-winning Absinthe, La Maison Fontaine®, has added to its burgeoning trophy cabinet, winning the much coveted ‘Golden Spoon’ for the 2nd year in succession in the Blanche category, at the annual Absinthe festival in France.

Taking place in Pontarlier, the birthplace of French Absinthe, the festival, known as the “Absinthiades”, brings together the Worlds leading Absinthes to be tasted and is attended by visitors worldwide. The Absinthes are then judged by leading international spirits experts, VIP’s, and the public, across the 3 day Festival, to select the winner of the prestigious award recognizing the world’s finest.

Launched in 2010 La Maison Fontaine has now won 7 Medal’s including, ISC Gold, Gold in the Absinthe Masters, IWSC Gold and Best in Class, and is helping this much loved, revered and misunderstood “enfant terrible” take-off again.

Mark Stringer, La Maison Fontaine®, co-founder commented;

“We’re exceptionally proud to have won gold, in such a hotly contested category for the 2nd year in a row. We believe that there’s a gap in the market between the evocative, traditional Absinthe and the contemporary, a gap which we’re happy to bridge. One that Traditional absinthe drinkers, bar tenders and customers seem to be excited about”.

La Maison Fontaine® provides a refreshing and modern take on a 200-year-old classic. With its natural ingredients it provides an exciting alternative to the more recognised bar spirits. Distilled in the oldest absinthe stills in the world, using locally grown natural herbs including world renowned Pontarlier Grande absinthe, La Maison Fontaine® gives a refined and unique taste.

Working alongside leading mixologists, Founders Sven Olsen and Mark Stringer have created a range of stunning cocktails to shake up the London bar scene. From the Louche Bloom – a mixture of fresh lime, aged rum and homemade vanilla syrup – to the Fontaine Flower with champagne and Elderflower liqueur, the range provides a selection of surprising taste infusions to rival the existing modern classics such as The Pontarlier Mule.

Absinthe is doing more than simply adding to the existing drinks market, it’s a spirit that is helping introduce a new category for contemporary cocktail lists, with leading London bars, such as Zetter Townhouse, Paramount, Mandarin Oriental, Nobu, Purl, China Tang Dorchester, The London Cocktail Club, to name but a few, now stocking absinthe and La Maison Fontaine®. It's also doing the rounds at celebrity events with La Maison Fontaine most recently making its appearance with an exclusive bar at Bob Geldof's star-studded 60th Birthday Party which included guests Bono, Jerry Hall, Anna Friel and Rolling Stones rocker Bill Wyman to name but a few.

After nearly a century of myth surrounding Absinthe, La Maison Fontaine® is carefully crafted to challenge perceptions, and if its reception so far is anything to go by The White Fairy is certainly sprinkling its gold dust around London.

1 comment:

  1. Just feedback, you do not have to take it :-)
    Your choice of font kills my eyes, I couldn't finish reading your post.
    Fifty Shades of Grey